ARTICLE: Russia's evolution, seen through Golden Arches, By Andrew E. Kramer, New York Times, Feb. 2, 2010
Fascinating piece that shows the rippling effect on private enterprise development that McDonald's entry into the Russian market, primarily in its quest to ultimately source everything locally.
This is a real story of globalization's rule-spreading capacity, driven by the lure of individual opportunity.
(Thanks: Jeff Jennings)
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Comments (2)
Tom another reminder from this of the difference between colonialization & globalization is the intention to partner as soon as possible with the indigenous supliers/customers to guarantee long term success.
Posted by Elmer Humes | February 9, 2010 3:40 PM
Do you empower locals or not? Basic question.
Posted by Tom Barnett | February 10, 2010 9:43 AM