ìMTV to Start First Network Aimed at Gays,î by Bill Carter and Stuart Elliott, New York Times, 26 May, p. C1.
MTV is a monster content force within globalizationís spread around the planet. I remember well watching MTV India during my time there in 2001: at once a very foreign inflow of ideas and concepts as well as a very artful localized adaptation of a music-selling model (something about which India could teach Hollywood quite a bitóif youíve even seen a Bollywood musical). In short, MTV is not to be misunderestimated as a global force for changeóboth good and bad but always profound.
When MTV steps out ahead of the pack (but not much, considering Bravo and Showtime) to announce a new network aimed at gays, it pushes the envelope not just within our borders, but ultimatelyóthrough its inevitable extensionóthroughout the Core.
And yes, like McDonaldís or other key content ìglobalî networks, the spread of MTV (and all its regional variants) around the world is a decent proxy measure of globalizationís advanceónamely, the extent of the Core.
Why does this matter? Again, globalizationís frontier is where Core content meets Gap traditions, and far more than our politics, the power elites inside the Gap fear our sexual moresóthe far worst of which is (in their opinion) our burgeoning acceptance of homosexuality.
Trends like this are why I say globalization is coming to the Gapóand especially the tradition-bound Middle Eastówhether we support it or not. The Global War on Terror is an enabling factor onlyónot the main show. That is what I mean by waging war within the context of everything and not solely within our narrow definitions of conflict.