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10:04AM

Bring on the Asian fembots!

A sign of shifting demand centers: the hiring of Asian "brand ambassadors" (aka, models).

In an industry with historically little diversity, even small shifts stand out.

It's like switching the bad guys in the "Red Dawn" remake from Chinese to North Koreans.  Why?  North Koreans don't go to movies, but Chinese do - in large numbers.  So you don't want to piss off your audience.

Same thing here: after a while, the lack of Asian models is noticed in a world where the global middle class' spending shifts from mostly Caucasian to the everybody else.

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Reader Comments (3)

Not to forget: This year´s Miss World is the first time a Chinese woman. However, she looks a little bit westernized.Let`s wait till the first US-Asian woman becomes Miss America....

September 17, 2012 | Unregistered CommenterRalf Ostner

She isn't actually the first Chinese Miss World. A Chinese girl won Miss World in 2007

September 17, 2012 | Unregistered CommenterMaduka

i think the adversary in the original "Red Dawn" were the Russkies. The Chinese were our allies.
http://www.imdb.com/title/tt0087985/

September 18, 2012 | Unregistered Commenterjeff heier

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