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Wednesday
Oct192005

Military theory superstar unveils new book

Hmmmm.

http://www.upi.com/Business_News/Security-Industry/2005/10/19/Military-theory-superstar-unveils-new-book/UPI-60421129750358/

What to make of this? Putnam's busy PR people at work?

Makes me wanna leap tall buildings!

But no kidding, if you want to push a reform effort as a thought leader, you have to embrace a bit of the cult of personality.

Yes, yes, it all works to sell books, but if all I wanted was money, I'd work full-time for that rocketship called Enterra. The change-the-world part is what gets me up in the morning. Enterra is the private-sector part of that vision, but I must tend the public-sector garden as well, and there you need more than just good ideas. As the Navy says, you need "presence," and coverage like this helps.

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